Website Content that Matters in Building Your Business

Website Content that Matters in Building Your Business If you are just beginning to create a website for your business, you might have already begun looking at other websites to get an idea of what to do. What youll find, however, is a vast number of poorly run, unprofessional websites that have the wrong content and the wrong approach.If you already have a website, you are likely wondering if it is written and managed correctly. Maybe its not drawing the amount of traffic youd like to see, or maybe it isnt getting the feedback and return on investment that youd prefer.In either scenario, creating and managing meaningful, results-driven content is an obstacle that many small businesses faceâ€"and one that many fail to get right. The result is a website that doesnt reflect well on their business and doesnt achieve the return and audience that it could achieve with some fine-tuning and focus on effective content. Consider the basic suggestions below for avoiding this for your own website.The best website content is simple, succinct and eas y to readIf your website has gimmicky sales pitches and many words, youre probably doing it wrong. Consider your own preferences when surfing the webâ€"do you take the time to read long pages of writing when looking at a companys website? When you are looking for a service provider, do you stay on the website for longer than 10 or 15 minutes, reading through all of their sales pitches?If you are like most internet users, you dont do this. According to research conducted by Chao Liu, Ryen White and Susan Dumais of Microsoft Research, most internet users determine within the first 10 seconds if they are going to stay on a webpage or leave. If they choose to stayâ€"meaning that the page is designed well and considered a good pageâ€"the average length of time they will remain on that webpage is 2 minutes.Another study that was more recent and conducted by the National Center for Biotechnology Information found that 17% of page views lasted less than 4 seconds, 4% of page views lasted mo re than 10 minutes, and only 49% of words were typically read on a page containing 111 words or less. Additionally, the study found that users spend only 4.4 seconds more for each additional 100 words. What this means is that when users see more than 100 words on your page, they are most likely to scan instead of read thoroughly, spending only 4.4 seconds per 100 words.Knowing these statistics, why would anyone want to write webpages containing 600 words to describe the services they offer and how great those services are? Instead of focusing on quantity of content on your websites landing pages, you should rather focus on quality, realizing that you have less than 10 seconds to grab the readers attention and point out exactly what it is that sets your business apart from the competition.Useful content showing expertise should be professional, error-free, and updated regularlyBeyond the normal landing pages, writing content that is aimed at showing your expertise in your business is a great way to draw more potential clients. This content can be written as whitepapers, newsletters, e-books, or blogs that are filled with useful information designed to educate your clients. This is not content that discusses your business or tries to sell anything. It is content written with one purpose in mind: to educate and inform.This content will contain a higher word count because internet users want to learn information when they come to that particular webpage. For that reason, the clarity with which you relate the information is crucial, and correct grammar is an absolute must. Anything that is written sloppily or unprofessionally will be an immediate turn-off to an internet visitor who will equate the errors or poor grammar with a lack of knowledge and expertise. This will inevitably and irrevocably hurt the reputation of the business who posts it on their webpage.This content should also be updated regularly to show that your business is still working to be on the cut ting edge of its field. Old and outdated content will relay the message that either your business is behind on the times or you dont put the same amount of effort into maintaining your expertise as you once did. Neither of these messages are good to relay to potential clients. Therefore, keeping this type of expertise content updated regularlyâ€"as well as older content archived wellâ€"will give your business that professional, expert presence on the web that every smart business owner should strive for.Avoid sales pitches and let your professionalism speak for itselfIn my 10+ years as a marketing copywriter, I cant count the number of clients who have requested content along the lines of but wait, theres more!. So many businesses (especially newbies to internet marketing) falsely assume that this is the strategy they should take. This type of content not only fails to do what it is intended to doâ€"it also turns off potential customers who are not on your website to read sales pitc hes and gimmicky language. It has the same effect as the car salesmen who yell their car ads on the radio and television. While they think it produces excitement and makes people want to buy a car, most people just turn it off or turn it down.Any marketing professional will tell you that the same rule applies across the board for all of your marketing content. Whether it is a website, blog, email drips or e-books, the art of the soft sell is much more effective in convincing potential customers to buy your products or use your services. Let your online communication focus on professionalism and information; those are the best techniques for attracting sales.

Does the Death Sentence violate the Eighth and Fourteenth Amendments - Free Essay Example

Sample details Pages: 4 Words: 1258 Downloads: 9 Date added: 2017/06/26 Category Law Essay Type Argumentative essay Tags: Act Essay Did you like this example? Main Issue Whether the death sentence violates the Eighth and Fourteenth Amendments? Relevant Legal Concepts â€Å"Reasonable people can differ about whether the ethical judgments embodied in these legislative and judicial decisions should be legally sanctioned as the public policy of the state.† (p. 64) â€Å"A person whose behavior is consistent with moral principles is said to have integrity†¦People are also concerned about ethical behavior in their personal lives. They worry about whether a person with whom they have shard a confidence is trustworthy.† (p. 71) â€Å"Ethics, which is the study of morality, is one of the five traditional branches of study within philosophy..Ethicists are concerned with what makes conduct morally right or wrong and the essential nature of moral responsibility.† (p. 72) â€Å" .Is killing in self-defense wrong or â€Å"What ought a physician do when a patient dying of a terminal diseas e asks for assistance in committing suicide? Modern ethicians primarily focus on normative moral issues rather than metaethical, although this tendency is of recent origin and primarily†¦Ã¢â‚¬  (p. 72) â€Å"Although law can contribute rules that embody moral norms, law in our democracy is not expected to play the primary role in promoting ethical behavior in society.† (p. 73) Relevant Case Law Gregg v. Georgia, â€Å"The common-law rule imposed .mandatory death sentence on all convicted murderers†¦narrowing the class of murders to be punished by death.† (p. 65) â€Å"And the Fourteenth Amendment, no State shall deprive any person of ‘life, liberty, or property’ without due process of law.† (p. 65) â€Å"†¦.death penalty cannot be said to violate the constitutional concept of cruelty.† (p. 65) Rationale Jonas had been questioned regarding his former girlfriends death. There could be a completely good reaso n why he had dried blood on his clothes, muddy boots, a bracelet with the name of his ex-girlfriends on it, or the bloody survival knife in his room. Even though the evidence in his room looks as if he was guilty, he still has the right to a reasonable trial as well as being protected by the law. An individual’s mental capacity is very important in the penalty phase. If in fact he had a diminished mental capacity and was guilty of murder and sentenced to death, it could be regarded as cruel and unusual punishment because it would violate his Eighth and Fourteenth Amendment right because he was not mentally stable. Since some statutes can split a criminal trial into a guilt and penalty phase, it can also give jurors frustrating and justifying factors in considering the death penalty. A court can reject the idea that Capital Punishment is severe and unexpected punishment under the Eighth Amendment as well as remove it as a punishing option for crime that is not one of mur der. If states dispensed it fairly and rationally so that it would serve a legitimate need, capital punishment could be considered constitutional. Ruling In this case, I would rule in favor of Jonas because his mental capacity would not be that of a killer. An individual who commits murder, usually will hide the evidence or dispose of it from a bridge into the water and not have it in their bedroom where there is a chance a parent will find it. He obviously had no reason to hide the bloody survival knife and muddy boots. Main Issue Whether other facts in the case are as such that the defendant can not be prosecuted. Relevant Legal Concepts â€Å"Although law can contribute rules that embody moral norms, law in our democracy is not expected to play the primary role in promoting ethical behavior in society. . athletic teams, and business, professionals, and fraternal groups of all types are expected to fill the void.† (p. 73-74) â€Å"They often establish ethical codes, rules (such as those prohibiting, â€Å"unsportsmanlike conduct† or â€Å"conduct unbecoming an officer†) and discipline and even expel members who violate their teams.† (p. 74) Relevant Case Law In State v. Mobbley, â€Å"†¦where the meaning of the statutory language is plain, and where the words used by the Legislature are free from ambiguity, there is no basis for interpreting the statute.† (p. 77) â€Å"The statute does not exempt a defendant from prosecution.† (p. 77-78) Rationale The laws are a standard in how Americans should act and treat others in society. Some individuals are held to the higher standard due to their education; especially anyone in law. When an individual has taken an oath to support the law and the constitution of the United States, they are making a promise to protect it no matter the consequences. District Attorney Schultz took that same oath. Encouraging her to lie and to not disclose the results was a direct violation. Although he is working towards reelection and this case would help him to keep his position, he would commit a injustice because although the DNA came back negative, does not mean their DNA can not be used on other cases, thereby not bringing them to justice on the other ones. His getting an unjust enrichment for keeping quiet does not uphold the law or helping the other victims. Ruling In this case, I would not re-elect District Attorney Schultz because I could not trust him to uphold the laws that he had taken an oath to protect. The court should rule a judgment against the players because I believe if the District Attorney had mentioned the DNA and he had used that DNA on other cases, they would be guilty in other cases involving violence toward women. Main Issue Whether a felony or misprision had been committed. Relevant Legal Concepts â€Å"Misprision of a felony is another common law crime .makes it criminal for a person t o fail to tell authorities of the commission of a felony of which he or she has knowledge.† (p 79) â€Å" .absence of a legal duty to act, the law has generally left the decision†¦.up to each individual’s conscience.† (p. 81) Relevant Case Law from Text In Holland v State of Florida, â€Å" .existence of misprision of felony as a crime at common law was to aid an alien, dictatorial sovereign .† (p. 80) â€Å" .the duty of a citizen to accuse every offender, and to proclaim every offense which comes to his knowledge; but the law which would punish him in every case, for not performing this duty, is too harsh for man.† †¦. (p. 80) Rationale Michelle committed larceny when she took the bags of money and gambled it, thereby depriving the true owner of the property. Morally, stealing is wrong, especially when it has to do with the FDIC and the individual intends to re-pay it back. But while individuals are not perfect, they tr y and make the right decision, such as in this case. Ethically she should be obligated to return the money and be penalized for waiting the three days to return it because the bank that it belonged to probably was depending on it. If everyone informed the authorities all the times they did something wrong or what they saw, the court system would be flooded with cases. It is unreasonable for individuals to confess what they did and how it would be corrected. On a personal note, I believe she should serve some time in jail for what she did because it is wrong to take something that doesn’t belong to you. Not reporting it afterwards is just as bad as taking it in the first place. Ruling Legally, there isn’t a crime of misprision for failure to report as a felony, thus, she should not do any jail time for her action. Although she should pay a fine for it. Don’t waste time! 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Underfunding in the Canadian Criminal Justice System

Underfunding in the Canadian Criminal Justice System Underfunding is the greatest Challenge that is faced by the Canadian Criminal Justice System. This paper will discuss the Police Forces aging population and the challenges to replace them when they retire, it will also look at the insufficient quantity of officers needed to investigate all crime. The underfunding of the legal aid program and the effects on the courts and family law will be discussed. Finally the effects of long-term underfunding of the countries prison system and its effects on the most vulnerable inmates will also be measured. Not Enough Police Officers Baby Boomers One of the challenges the Canadian justice system faces is lack of personnel, specifically police†¦show more content†¦More than ever people are losing access to justice. Even though the global economic crisis affected everyone, and every jurisdictions budget there needs to be a minimum level of funding for legal aid to protect the rights of those that cannot afford legal aid (Hainsworth, 2010). According to Hainsworth, (2010) the Canadian Bar Association has asked for national standards for legal aid, just like there are standards for health care and education. The CBA believes legal aid reform is needed to ensure access to justice for low income people, it also believes funding must be increased and national standards for eligibility and civil coverage are necessary to make the system function properly again. Underfunding also causes the court system to get backed up due to the fact that 13% of accused people did not have legal counsel on their court date, whi ch causes more delays and even more visits before a judge, confirmed by a report by the justice department (Hainsworth, 2010). This causes waste of the money that is currently being spent because of court delays; it also causes waste in other sectors of the justice system with so many court dates being rescheduled. As a comparison on just how much money has been cut from the legal aid budget we can look at the budget of Ontario during the years of 1996 to 2006. During this period education spending rose 20% and health spending increased by 33% conversely legal aid

The Impact of Colonialism Free Essays

It is almost a given now that most everyone considers colonialism as a mistake. They thought that the spreading of ideas, culture, and religion would have a positive effect on the native cultures they colonized. In fact though, these changes had an adverse effect on the peoples of these countries. We will write a custom essay sample on The Impact of Colonialism or any similar topic only for you Order Now For although many laud the efforts of these countries to spread Christianity, some question the motives of these countries in dealing the everyday needs of these people. In seeing the natives as inferior the mother countries were able to justify their treatment of them. At this time many subscribed to the belief of manifest destiny and social Darwinism. This is the belief in which the colonizing of other countries is justified by the belief that if God hadn†t wanted these people to be colonized He wouldn†t have let it happen, or would have provided the colonized with the same technology which would make an invasion impossible. Another item that has caused a lot of strife within the lives of the natives is in the area of education. For many natives the history of their country before colonization is very foggy. They have been schooled from day one on the histories of their European conquerors, but seldom is the history of the native cultural even discussed let alone taught. This reminds me of the point made in Jamaica Kincaid†s novel â€Å"A Small Place† in which she comments about getting a day off of school for Queen Victoria†s birthday. In the book Kincaid states that most of the people on the island of Antigua don†t even realize why they have been given a holiday. This type of confusion is typical in dealing with the relationship between colony and colonizer. It is however easy to sympathize with the colonizing country because they are teaching the only thing they know. They can†t teach about the native culture because they have no clue of the history. In fact probably the best method would have been to leave the history part of education in the hands of the natives. In other subjects, such as math, the colonizing may then be able to add insights that may not have been apparent to the natives. But as for the history of the country, there is nothing that a colonizing country can tell a native culture that wasn†t already known. As Jamaica Kincaid implies in her book, if there is one thing that was sorely missed after the English left Antigua it is the fact that for the first time in Antigua there were quality built, well organized places to learn. As kincaid explains in the book, the beautiful library built by the British has since been demolished. And although the renovations for a new one were supposed to end years ago it hasn†t worked out that way. The library has now been moved to a tiny apartment above a grocery store. Where once these books had been categorically stacked on shelves, they were now gathering dust, strewn across the floor and randomly inserted into cardboard boxes. This demise of education in Antigua says only one thing to me, that being that the emphasis of the government is in the wrong place. It is true that Antigua has had their problems with a corrupt government that is more interested in padding their pockets with foreign money than doing anything to improve the state of education. For what does it mean when you have a Minister of Education, possibly that you have no education? Often in looking for the hard-hitting effects of colonialism, the biggest effects are often missed. While pondering the effects of religion, commerce, and education, sometimes the effect of prejudice is left forgotten. We must realize that these are human beings that, in some cases, have just recently gained independence from their mother country. The problem with one country capturing another is the fact that the capturing country now thinks they are in some way superior to the country they have defeated. There is an air of inequality in these situations. One country is taught to feel as if their people are inferior and are therefore subject to obey the laws and rules set down by the ruling peoples. The obvious problem that arises from this position is the fact that there is now a proud native people that have been reduced to feeling as though they are less than the Europeans who have colonized them. This in turn creates a ripple effect that infects the future generations that also feel as though they are inferior. Hopefully eventually this lengthy chain ends, and a few are able to see beyond the situation being presented directly in their face. They are able to see that the prejudice is simply one country trying to keep another subservient to their wishes. And are in turn able to avoid the pit to which every other native has fallen victim to. These are sometimes the leaders that are able to lead their countries out of colonialism and into independence. Then again these leaders sometimes end up being as ruthless, or worse, than the colonizing country. This is where Kincaid†s comment from her book must be looked at a little more closely. She states that it is unfair to harshly judge the job of ruling that the Antiguans did after independence. Her point is that if corrupt ruling is all that you have ever witnessed, one can†t be expected to know how to suddenly run a successful country. For in many of these countries they are neck deep in problems with no end in sight. Yes, they were given their independence by the mother country, but in most cases the natives were left high and dry by the mother country financially. In conclusion, it is unfortunate that our world has been marred by the practice of colonialism. And even more unfortunate that so many countries in the world subscribed that same practice. It is hard to argue that we as a people have matured all that much since the days of colonialism. But if we as humans are able to avoid this terrible practice we are taking a step in the right direction. How to cite The Impact of Colonialism, Papers

Solid Propulsion free essay sample

An essay outlining the history and modern use of solid propulsion in comparison to other types of propulsion. The following paper examines the history of solid propulsion and black powder and discusses how it was used. It also looks at the advantages and disadvantages of solid propulsion in relation to its liquid counterparts. The first solid propulsion engines were invented by the Chinese early in the 13th century in use of fireworks. These homemade rockets were propelled by black powder. The first recorded military use was in 1232 in a military siege where the powder propelled rockets were used to set fire to tents. It wasnt until years later around the early 15th century when they started becoming used in Europe and equipped with a payload. Gunpowder started being used as it burned slower than black powder. The two have same the same ingredients but in different proportions. A large step forward was when the solid propulsion rockets were used to carry rope from distressed ships to shore in stormy conditions. We will write a custom essay sample on Solid Propulsion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The sailors would use the rope as a lifeline in their rowboats. However this relied on the fact that the shore could only be as far away as the longest rope.

Free Essays on Europe

There were many musical sources that made up rock and roll. In fact most and if not all the â€Å"artists who could have been considered rock and musicians prior to 1955† were black except for Bill Haley and his comets. We first have saxophone which was made famous as a rock and roll instrument by â€Å"Jackie Brenston’s solo on Rocket 88†. The electric blues guitar was introduced by T-Bone Walkers’ â€Å"Call It Stormy Monday†, and later perfected by Chuck Berry. Professor Longhair brought the piano into the rock and roll scene by playing a mix of â€Å"offbeat Spanish beats and Calypso down beats. As for vocals go, they came mostly from rhythm and blues performers such as â€Å"Joe Turner, Ruth Brown, LaVern Baker.† Ray Browns’ vocal talents also influenced Little Richard and Ray Charles. There were a few factors that led to the independent record labels being able to compete with the major labels. First was that fact that major labels assumed that audiences would always â€Å"respond favorably to gentle changes in popular styles.† The introduction of rock and roll threw this assumption out the window. Another factor that helped this was the introduction of â€Å"poorly capitalized independent radio stations that were desperate for inexpensive programming.† The final factor that helped out this chain of events was the marvelous introduction of the â€Å"45 rpm† record. This thing allowed all the independent labels to produce mass amounts of music at a low price on an unbreakable medium that shipped at low cost New Orleans could be summarized as the mixing pot musicians. The city was home to almost every ethnic background, and as we know, with every ethnic background comes a different musical sound. It ranged from African to Spanish to Cajun to Cerole and more. Supposedly, New Orleans is characterized as â€Å"the birthplace of jazz†, partly because it was the â€Å"site of thriving R&B since late 1940’s to the... Free Essays on Europe Free Essays on Europe There were many musical sources that made up rock and roll. In fact most and if not all the â€Å"artists who could have been considered rock and musicians prior to 1955† were black except for Bill Haley and his comets. We first have saxophone which was made famous as a rock and roll instrument by â€Å"Jackie Brenston’s solo on Rocket 88†. The electric blues guitar was introduced by T-Bone Walkers’ â€Å"Call It Stormy Monday†, and later perfected by Chuck Berry. Professor Longhair brought the piano into the rock and roll scene by playing a mix of â€Å"offbeat Spanish beats and Calypso down beats. As for vocals go, they came mostly from rhythm and blues performers such as â€Å"Joe Turner, Ruth Brown, LaVern Baker.† Ray Browns’ vocal talents also influenced Little Richard and Ray Charles. There were a few factors that led to the independent record labels being able to compete with the major labels. First was that fact that major labels assumed that audiences would always â€Å"respond favorably to gentle changes in popular styles.† The introduction of rock and roll threw this assumption out the window. Another factor that helped this was the introduction of â€Å"poorly capitalized independent radio stations that were desperate for inexpensive programming.† The final factor that helped out this chain of events was the marvelous introduction of the â€Å"45 rpm† record. This thing allowed all the independent labels to produce mass amounts of music at a low price on an unbreakable medium that shipped at low cost New Orleans could be summarized as the mixing pot musicians. The city was home to almost every ethnic background, and as we know, with every ethnic background comes a different musical sound. It ranged from African to Spanish to Cajun to Cerole and more. Supposedly, New Orleans is characterized as â€Å"the birthplace of jazz†, partly because it was the â€Å"site of thriving R&B since late 1940’s to the...

The Anti-Semitic Dark Side of Martin Luther

The Anti-Semitic Dark Side of Martin Luther Without a doubt, Martin Luther is one of the most influential personas in European history. As a reformer, he played huge parts in creating the Protestant Christian Church. In translating the Bible from Latin into German, he created the foundations of the High German that is spoken in the country today. He singlehandedly made a mess out of Europe that resulted in the divide of Western Christendom leading to Luther being labeled The Great Divider. The aforementioned divide was followed by long and cruel struggles. Dukes and Kings soon had to choose whether they and their subjects would be Catholics or Protestants. These struggles finally led into the Thirty Years War. Many historians find, that Luther is to blame to some extent for a lot of pain and suffering. Martin Luthers Surprising Anti-Semitism From what we know about Martin Luther, we can tell, that he was very uncompromising and somewhat stubborn. The former monk had strong opinions on many issues and just as his views on scholarly matters, he felt urged to express them. He felt no remorse attacking his enemies and adversaries or those he deemed to belong to that category. What might come as a surprise to some, is that this category also included the followers of another major religion: the Jewish people.​​ A Hate Speech Book In 1543, Martin Luther wrote a short book called â€Å"On the Jews and their Lies†. It seems that Luther had hoped for the Jewish people to convert to Protestantism and as that didn’t happen, he was deeply disappointed. In the centuries after Luther’s death, it had no special place among his literary works or underwent particular treatment. It became quite popular in the Third Reich and was even used to justify the discrimination of Jewish people. Was Hitler a Fan? Adolf Hitler  was a declared fan of Luther and his views on the Jews. Extracts of the book were even quoted  in the propaganda movie â€Å"Jud Sà ¼ÃƒÅ¸Ã¢â‚¬  by Veit Harlan. After 1945, the book was not reprinted in Germany until 2016. The recently published edition, which was translated into modern German, proves that the reformer basically demanded the same fate for Jews that the Nazis did, with the exception of a systemic annihilation (maybe, because he could simply not fathom such a thing in the 16th  century). In earlier years, Martin Luther expressed different feelings for Jewish people, probably connected to his high hopes of them converting to Protestantism. Unsettling Views Unfortunately, the views in Luthers book reads like a manual for the National Socialist  German Workers Party  (Nazi Party). Excerpts from his works are  as follows: â€Å"(†¦) set fire to their synagogues or schools and to bury and cover with dirt whatever will not burn, so that no man will ever again see a stone or cinder of them.â€Å" But in his wrath, he not only turned against their synagogues. â€Å"I advise that their houses also be razed and destroyed. For they pursue in them the same aims as in their synagogues. Instead they might be lodged under a roof or in a barn, like the gypsies.â€Å" He propagated to take the Talmud from them and to forbid the rabbis to teach, and he wanted to prohibit Jews from traveling on the highways. â€Å"(†¦) and that all cash and treasure of silver and gold be taken from them and put aside for safekeeping.â€Å" Finally, Luther further wanted to force young Jews into manual labor.   Though â€Å"On the Jews and their Lies† is his most infamous work on Jewish people, Luther published two more texts on the matter. In the book â€Å"Vom Schem Hamphoras (Of the Unknowable Name and the Generations of Christ) he put the Jews on the same level as the devil. And in a sermon, released as â€Å"Warning Against the Jews† he stated that Jewish people should be expelled from German territories if they refused to convert to Christianity.